Top 5 Beauty Retail Apps Performance in Switzerland for Q2 2022

In the second quarter of 2022, the top beauty retail apps in Switzerland showed varied performance in terms of downloads, revenue, and active users. Here is a breakdown of how each app fared, based on data from Sensor Tower.

Douglas – Parfüm & Kosmetik saw its weekly downloads peak at 1.6K during the first week of May, with a fluctuation between 724 and 1.4K downloads throughout the quarter. Active users for this app experienced a slight increase from 5.2K at the beginning of April to a peak of 6K in early May, before stabilizing around 5.3K by the end of June.

GLAMOUR Fashion Trends shoppen had a more volatile download trend, starting strong with 945 downloads in the first week of April but dropping significantly mid-quarter, only to recover slightly in June with downloads reaching up to 153. Active users reflected this trend, starting at 1K in early April and dropping to a low of 57 in late May before climbing back to 211 by the end of June.

BEAUTY BAY maintained relatively stable download numbers, peaking at 148 downloads in mid-May. Weekly active users for the app showed a consistent pattern, starting at 871 and peaking at 1K in late May, before settling at 863 by the end of June.

Marionnaud – Beauté & Soins experienced low download numbers throughout the quarter, with weekly downloads ranging between 4 and 17. Active user data for this app is not available.

Nykaa - Beauty Shopping App had a modest performance in downloads, peaking at 22 in mid-May. Active users showed a gradual increase from 52 at the beginning of April to 70 in mid-May, before stabilizing around 62 by the end of June.

For more detailed insights and analytics, visit Sensor Tower.